Sunnyday
Certified organic coffee that’s regeneratively grown and inspired by the great outdoors.
After mriskisdsgn finalized the logo, I joined the team to help design the Sunnyday consumer experience. The website builds upon the branding with texture, film photography, and fonts that together hit on two predicted web trends for 2024: nostalgia and analog. The subscription questionnaire leads you step by step to the cart, making it intuitive and easy to follow. Intentionally made and designed, Sunnyday coffee is just as it’s meant to be.
Web Design
Concept/Owner: Bryan
Spunt
Logo Design:
mriskisdsgn
Web Development: Clawsun Design
Credit
For the front of the kraft bag, I recreated the brand’s original ink stamp by introducing texture and rough edges to the primary logo, making it easy to print and reproduce while preserving its handmade character.
For the label, I curated typography that aligns with the brand’s connection to nature and organized the information for quick, easy scanning. Key messages tied to taste and company values are brought forward, while the minimal design helps Sunnyday stand out in a sea of busy labels and packaging.