Branding:
Margo Garrigues
Creative Direction: Tessa Van
Norman
Design Support: Hanna
Sperber
Designed for: Agency FIFTY3
I led the visual design for the Homes of America website, ensuring the experience clearly communicated their mission of enhancing affordable housing and building thriving communities. Because housing is a fundamental need, I prioritized accessibility through high-contrast color usage, clear typography, and intuitive visual cues.
I expanded existing brand elements to reinforce core values and highlight key content, and developed a dynamic community search feature with both list and map views. The result is a warm, approachable site that makes finding a home feel attainable.