Remi is the girl next door with a sunny disposition and a slightly messy apartment, where she finds comfort in pockets of light and quiet moments. She is the personification of the brand, which celebrates simple joys and daily rituals over complicated treatments.

The visual identity balances softness and structure, reflecting Remi's easy going and confident demeanor. Symmetrical floral forms and rounded shapes create a sense of familiarity, like a trusted best friend. Paired with the wordmark, these elements create a brand that offers a softer point of view on beauty.

Logo design, Visual Identity